This is a stunning article on how Walmart can-- if it chooses-- help rebuild local farms and further the rise of organic foods. It's written by Corby Kummer, the senior editor for the Atlantic Monthly and food curator for their online food channel at www.theatlantic.com. A brief video of his experiment is below, but read the link first!
Skeptical? Me too....but click the link below and let the conversation begin!
The Great Grocery Smackdown - The Atlantic (March 2010).
Hmmm...I've read that Walmart buys and sells more organic food than any other store, but I assumed it would always be from huge organic companies like Muir Glen and CalOrganic -- companies that are organic in name but not so much in spirit. It would be refreshing to see Walmart offer organics from small, local farms!
Posted by: Hillary | February 14, 2010 at 10:19 PM
I love this!
Used to live in apple country (the fruit - upstate NY), long before I lived in apple country (cupertino). Have often thought small local farms could reasonably supply local grocers... if only our modern ways would allow it.
Posted by: MrPete | February 22, 2010 at 06:55 AM