There is a myth about creativity that will surface in almost every conversation about the subject. It may not be expressed in quite the same way; it isn't even always said. But at the bottom of almost every discussion on creativity is the belief that creativity is about authenticity, it is about being unique, being different, being an individual. When a person does "what no one has ever done before", she is being creative. When a person copies or incorporates ideas or methods that have been used before, he is being dull and uncreative.